Underdog Apparel

Shopify
Liquid
Figma to Code
Custom CSS
JavaScript
Responsive Design

The Situation

NFL star Jason Kelce was launching an American-made clothing line that required a digital storefront capable of withstanding massive, immediate viral traffic spikes upon press releases (including The New York Times).

The Mandate

Translate complex Figma designs into a fully custom, highly optimized Shopify Liquid theme that prioritized speed, mobile conversions, and unshakeable server reliability.

The Result

Successfully launched the brand to a massive national audience. The custom architecture handled immense concurrent user loads with absolutely zero latency or checkout crashes.

Overcoming Bottlenecks

Standard Shopify templates are bloated with unused JavaScript and CSS, leading to slow rendering times that kill conversions during high-traffic viral moments.

First-Principles Engineering

Engineered a bespoke theme from scratch. I stripped away all unnecessary liquid dependencies, optimized the critical rendering path, and implemented advanced image lazy-loading to achieve sub-second visual completeness.

Viral Scale Readiness

The site flawlessly absorbed a tidal wave of traffic following the New York Times feature.

Pixel-Perfect Branding

Maintained absolute design fidelity from Figma to code, cementing the premium, rugged aesthetic of the brand.

Checkout Optimization

Custom JavaScript logic streamlined the cart drawer, significantly reducing cart abandonment.

Our Trusted
Partner.

Unlock Valuable Cloud and Technology Credits

Imagine reducing your operational costs by up to $100,000 annually without compromising on the technology you rely on. Through our partnerships with leading cloud and technology providers like AWS (Amazon Web Services), Google Cloud Platform (GCP), Microsoft Azure, and Nvidia Inception, we can help you secure up to $25,000 in credits over two years (subject to approval).

These credits can cover essential server fees and offer additional perks, such as:

Google Workspace accounts
Microsoft accounts
Stripe processing fee waivers up to $25,000
And many other valuable benefits

Why Choose Our Partnership?

By leveraging these credits, you can significantly optimize your operational expenses. Whether you're a startup or a growing business, the savings from these partnerships ranging from $5,000 to $100,000 annually can make a huge difference in scaling your business efficiently.

The approval process requires company registration and meeting specific requirements, but we provide full support to guide you through every step. Start saving on your cloud infrastructure today and unlock the full potential of your business.